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Blogging - why and how!

Learn what blogging is and why it will hugely help your business.

You may think of a blog as being for travellers, for recipes, or to use as an online diary. Not anymore.

Now it's a useful tool for everyone, especially businesses.

Otherwise known as a News Feed, it will help you keep your customers up to date, show yourself as an experienced, active business, and have a huge effect on your Google ranking.

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What to write

Instructions for blogging

How do I get a blog?

We'll install it on your website for you and show you how to use it. If you want one, just ask!

What shall I write?

Here are some ideas.

Monthly Newsletter. Update your customers with everything new in one easy to read post with lots of images.

Company Updates & Achievements Staffing changes, awards you've won, certificates you've gained, courses someone has been on etc. Anything to make you look reliable and knowledgable.

Industry Insights Keep customers up to date with news in your industry, in an interesting and engaging way that is relevant to you. If you're a plumber, how about writing about renewable energy sources? Or if you're a restaurant, write about what the season's veg quality has been like locally and how the weather has affected it? Even if you don't think anyone will be interested, it shows you are interested, and you are up to date with your sector.

New products/services Have you trained in a new service? Added new products to your shop? Do a nice long description with some images and then a link to book in or buy.

Reviews/Testimonials Don't let these just get lost on Facebook or Google. Pull them into a nice blog post and shout about them!


How to blog (instructions!)

Once we have installed your blog, we will add you as a Contributor (meaning you will have access to use the blog yourself). Follow the instructions to set up your account.

Then, whenever you want to write a blog, follow these instructions. You can also blog on your mobile phone, but these instructions are specifically for a computer.

1. Logging in

Go to and log in. Forgotten your password? Let us know and we'll help you.

If this is your first login you'll need to set up an account.

2. Go to your blog.

From your dashboard, click 'Blog', found on the left hand side of your screen.

The section of your Dashboard where you'll see the 'Blog' link.

3. Create.

You will see a list of your posts (when you've written some!) If you're writing a post, click 'Create New Post'. You can also re-visit old posts, delete or hide them, and more.

Click 'Create New Post' - on the right hand side

4. Writing your post.

Write your post like a Word document. Add a title at the top, and then write your main post below it. You can use the bar at the top to use things like bold, italic, and change the colour of your text. Make sure you regularly click 'Save' at the top right. Don't worry, this won't put it online - it saves it as a draft.

What the blog editor looks like

5. Add images or video.

Click where in the article you'd like an image/video, and click '+' from the options that show up. Select 'Image' or 'Video' from the bar on the left.

The options you will see once you've clicked 'Add'

You will then be shown your Media Manager. This contains every image ever used on your website.

- Choose an image to use on your website. Click it and then select 'add to page' or simply double click the image.

- If you're choosing an image you have't previously used on the website, click 'Upload Media' in the top left, and find it in your computer. Then, once it's uploaded, double click to add it.

The Media Manager

6. Categorising a post.

If your website contains multiple blog feeds (eg, the blog appears on more than 1 page), it may use categories. This means that posts you add to certain categories will show up on certain pages of your website.

To categorise a post, click 'Categories' down the left hand side and tick the relevant category, then click save.

If you can't see any categories, your website doesn't use them and you can feel free to ignore it.

How to categorise a post

7. Publish.

When you're ready, click 'Publish' in the top left! You should see it on your website immediately (although you may need to refresh your page).

Click the blue 'Publish' button top right

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